A favourite brousing place for me is thisislondon.co.uk (for I love London more than life itself), and browsing here today I found (click on "British Culture – faces of the year" and go to pic 6) this charming picture. Everyone looks so happy.

What is more, I recognise the two geezers in the background, and diamond geezers they are too. Many months ago, they starred in a series of fascinating TV shows in which they had a go at redesigning various familiar objects. The Shaver, The Toilet, things like that. And one of the things they took a crack at was The Bra. I remember at the time thinking that The Bra seemed like a very well done piece of work, and wondering how well The Bra might do out there in the real market. ("Design Classic" books are full of pictures of famous things that have been more admired by the admiring classes than bought by the buying classes.) Well, it seems that The Bra is doing very well (you have to scroll down a bit).

The Bioform Bra in my opinion uplifts and contours the breasts so well that it immediately takes ten years off a sideways sagging bust. If you are past 40 with a full cup size you may realise that you have not seen your breasts in this position for twenty years. It has the effect of centering the breasts more, whilst uplifting them at the same time. And it does it up to size 42DD with many smaller sizes going up to G cups. Probably the greatest achievement of it, is to successfully lift large breasts and make them look more youthful. Can't be bad, has to be good.

Indeed. Plus, ladies (and gentlemen), there have been developments.