I've just got back from a night out, and on my way home I spied this striking illuminated picture, inside the (very transparent) Channel 4 TV Headquarters Building in Horseferry Road, just opposite the (highly visible) lift. Out came the digicam, snap snap snap, and here it is.

I like it, even though I'm not sure what it means. Perhaps that's the idea. I must be grabbed hold of, stopped short, and made to think. (Which normally I don't do, is the insulting implication of art works like this.) But I like this image too much to be annoyed by its cryptic nature. It is a combination of a clearly legible (if not understandable) message and lots of decorative skill to back it.

I think what it means is "we don't take orders and we don't give orders". That doesn't rule out being influenced by or influencing others, so if that is the message, I disagree with it, in the sense of disagreeing with the assumptions behind it. Can anyone tell me more about this thing?

As I say, it is illuminated. Hence the clarity of my picture. Maybe it's just a light box with a tacky poster in it, and if I got close to it in daylight I wouldn't be nearly so diverted.

UPDATE: What was I thinking? Here is a picture that can be googled after. So I did and here it is.

Mark Titchner

Phrases borrowed from miscellaneous sources and found text feature prominently in Mark's work. These seemingly random texts and slogans have resonances that can be found in once radical, but now outdated, philosophies, the territory of the avant-garde. Divorced from their original context, the meanings of such catchphrases and cliches become ambiguous and the appropriate response is perhaps bewildering – should we interpret these works with humour, sincerity or cynicism? Mark presents these 'cod-philosophies' in the forms of light boxes and banners, which in themselves possess a slick advertising aesthetic - the radical consumed by popular culture. Mark appropriates styles that originate from diverse sources such as the high street, interior decor and abstract art. For example the work 'WE WILL NOT FOLLOW. WE WILL NOT LEAD.' uses images taken from Andy Warhol and William Morris, whilst the text paraphrases an aphorism by Nietzsche. In his practice Mark tries to deal with the difficulty or contingent nature of assuming a position in relation to 'large themes'.

So now I know.